Every man and his dog is giving blogging tips these days. Most are damn obvious like add social book marketing linking options.
But there is a real dearth of great tips relating to the nature of the posts to attract readers and feed subscribers.
I was doing some ground work on some affiliate blogs (my preferred route to market) and thought about a book that I'd nearly finished reading.
The book is basically about PR and creating "buzz" about your products or services but could easily be transplanted into the world of blogging with its near instantaneous mass-publishing.
Mark states that to create vast amounts of buzz you have to push on one of 6 buttons with the public or opinion formers. They are:
Most bloggers, social media, web 2.0 people get caught up with their egos, they think just because they're in this fast-paced industry, just because they've done well for themselves that they have nothing to learn from marketing's past.
What a load of crap. There are many leaders in the old economy who's views are more legitimate than the legion of internet or affiliate marketing gurus. What noobies and the industry as a whole needs to do is see this form marketing as just part of the evolution of marketing and not see it as the destination - the final play in the affiliate game.
Affiliate marketing has gone full-circle. From BBS and newsgroups around to shopping portals, then on to price comparison sites and then cash back sites. Most affiliates don't recognise that it’s a big circle full of fads and phases. The most successful affiliates are those that get out of a route to market just as its getting "over-ripe" and moves on to the "next big thing" when the noobies and the followers are still thinking about the old way of doing things.
As markets become profitable, more people enter, the costs associated with attracting new users rise, merchants and agencies change the rules to make sure they profit from it and no-one else hence making profits fall.
So what next? Well that's my secret- I'm sure some of you are already there!
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