Return to site

Should Merchants List Expired Codes On Their Own Sites?

"Purple" (Martin Warn) pointed out that BuyAGift was #1 for "Buyagift Discount Code" which got me thinking ...

What would happen if merchants started creating pages about the available discount codes on their own site, but maybe didn't make a big play of it on the site itself? How many merchant sites would appear 1st for "[merchant name] discount codes"? And what impact would that have affiliate sales driven by the discount code mechanism?

Also to prevent unscrupulous affiliates knowingly promoting expired codes as a cookie-cutting exercise, should merchants list all the codes and optimise for them on their sites?

I reckon tonnes of commission could be redirected back into merchant coffers this way - but would it be a good thing? Personally Thortons' 15% discount code helped generate bucket-loads of sales for me and I would probably had lower conversion rates without it.

So, a question for all you affiliates, merchants, networks etc.; should merchants use their own sites and optimise for expired discount codes, and in the process redirect a degree of relevant discount traffic away from affiliates as a by-product?

Or should we view the situation that this is just another sales-mechanism us affiliates use that will ultimately be closed down by merchants for their own use?

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly