from [leemccoy.co.uk]
This Is SEOPure link building is something that we don't believe companies should engage in. Controversial I know, but your website should have links to it where it has earned them. Our strategy is to do just that. We look at how you can create content and market it in a manner that people will naturally want to link to.
In fact we look at links in a different way than most Search Engine Optimisation companies. We look at the traffic value of links and any "Page Rank" value should be estimated from that. We don't believe that when you visit a page that the first thing you look at is the little green "Page Rank" in your browsers' tool bar.
Our strategy is to get you links in places where your target audience is primarily for the RELEVANT traffic it will generate. Yes, we'll look for directories to get links from. But we won't approach link-swapping directories, sites set up purely to offer links to all and sundry, sites that aren't "on topic" or compromise your brand.