We view Social Media Optimisation as the process of engaging with your customers on their terms.

If you're here then you've probably got an idea of what Social Media Optimisation is. In basic terms its monitoring how your brand, products, industry and competitors are represented online and ensuring that your customers see your offering in a favourable light.

In practice this means being aware when anything is posted to forums, blogs or social networking sites that affects your organisation that your represented favourably in that conversation.

Traditional marketing methods can be classed as "interruption marketing" . Seth Godin promoted the concept of "permission marketing" when people allow you to market to them, however, today brands need to engage in "conversation marketing." This is as it sounds.

Brands need to converse with their target audience in a manner that suits them, not you. Organisations need to get closer to potential customers and fully understand their needs and not bombard them with sales messages when they're not called for but whilst their actually in the frame of mind to be influenced.

If you wish to exploit the opportunities that Social Media Optimisation offer then get in touch.