SEO is like sex, everyone thinks they how to do it best.

But everyone knows what they want to achieve with Search Engine Optimisation.

In simple terms, SEO is getting more visitors to your website by creating it in a format that Search engines find preferable and by marketing it with links from other sites.

Advanced SEO is about obtaining more visitors that CONVERT to a website. It is inherently simple to attract anyone to a website. The task of an SEO consultancy is to review your business, your objectives, your target audience, your most profitable product ranges and establish how to modify your website and attract links in a manner that best serves to meet those objectives.

There are many factors that go into ranking webpages - these form the secret sauce for the search engines. But unlike Coco Cola, these factors change over time.

Search Engine Optimisation is the process of taking your objectives and mixing it with the requirements of the search engines and then cross checking them with the competitive nature you find yourselves in and then mixing them again with the resources at hand.

Every client is different; some have direct access to their websites and have development departments, whilst others may employ an external design agency. It is our job as SEO consultants to build an SEO strategy that combines the desires, the wants, the needs with what is possible.

But what Search Engine factors do we look at?

Hear's our top ten most important elements of a website that contribute to it performing well in the search engines:

1. Use of the right keywords in the page's title tag;
2. Use of the right keywords in the text links to those pages;
3. The lack of duplicated tags and content with a site as a whole;
4. The link popularity of the website as a whole;
5. The relevance of the sites that link to your website;
6. Keyword frequency within the page;
7. Use of header tags;
8. Frequency of different but related keywords to the target phrase;
9. The popularity of a page compared ot other pages within the website;
10. The lack of duplication of the same phrases within different tags on the same page.